You might have heard that building a consumer app is hard, and scaling it is even harder. In this episode, Genevieve Bellaire, Founder & CEO of Realworld, a “super-app” for adulthood, gives her advice on building consumer apps. Genevieve talks through why an app was important for her business, the launch of the app, how she thinks about user cohorts and more.
- Thinking through the decision to build an app versus a mobile web site
- How to think about launching a consumer app in terms of timing and “splashiness”·
- How to optimize your go-to-market strategy at launch
- What metrics are most important to measure success and how they can change as you learn more about your customer
- How to identify which cohort of early users is best to focus on
- How fundraising for consumer apps is changing and what investors are looking for in consumer tech
- What growth metrics are important to investors in today’s environment
- Why listening to your users is critical in the early days
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
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