How do you build successful partnerships with big brands when you’re still a startup? This episode features Trisha Goyal, Founder & CEO of Break the Love, an early-stage marketplace that connects lovers of racket sports with underused spaces. Trisha talks through how she built some key B2B partnerships with large, marquee brands by starting small and being focused. Topics include:
- How strategically to use B2B partnerships to build consumer demand for a marketplace
- Figuring out your “why”
- Why testing a partnership with a smaller brand is key before going after larger brands
- How LinkedIn + a consultative approach work in the early days of partnership
- How case studies of early partnerships can lead to partnerships with bigger brands
- Measuring success – for both your company and the brand partner
- Creating a playbook over time for how B2B partnerships will work for your company
- The biggest challenges in creating B2B partnerships – and how to avoid them
- Why your traction is critical in signing B2B partners
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
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