Most new brands today want to be omnichannel right from the beginning. This episode features Vanessa Dawson, Founder & CEO of Arber, a startup that specializes in organic plant biologicals. Vanessa talks about why an omnichannel approach was important for her company right from its launch, how she has gotten into wholesale accounts from tastemakers, to independents to Walmart, and how she measures success in a seasonal category. Topics:
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
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