Doing Stakeholder Research Pre-Launch, Featuring Ana Rosenstein, CEO of Amante 1530

How do you do customer research before launching your product? This episode features Ann Rosenstein, CEO of Amante 1530, a newly launched aperitif brand. Ana tells us how she developed Amante 1530 from the ground up, based on the research she did early on – both with bartenders and end customers. 

• How Ana’s background led her to launching an aperitif brand
• How she identified a hole in the aperitif market
• The critical research insights Ana gained from talking to bartenders and learning from them – on the product and the packaging
• How Amante 1530's brand identity came out of intense study of other brands 
• How Ana and the founding team came up with the name of the brand
• Ana’s previous startup failure – and how that helped her with Amante 1530
• How you should build a product that all the stakeholders (not just the end consumers) will love

Music by Eino Toivanen, kongano.com
 
Edited by Deven Shah

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