This episode of the Retail X Series podcast covers the branding and marketing building blocks for successfully launching your DTC startup, from creating the brand identity to pricing to launch tactics and more. Sara Adams Slywka, Co-founder & CMO of Nestig, shares her experiences in being scrappy, some do's and don'ts and some of the hard choices she had to make in launching her brand in 2020. This episode is a great listen, particularly for early stage founders who are building and launching their DTC brand before raising much funding.
Topics:
- Alternatives to hiring a pricey branding firm - and other ways to create your brand
- Hacks for creating enough visual and branding assets, especially when money is tight
- The reflective questions to ask yourself when identifying the key elements of your brand
- Thinking through pricing of your product in relationship to your brand
- How to make your launch splashy - even on a budget and during COVID
- How influencers, partnerships and social media can contribute to a successful launch
- Fundraising pre-launch, and how to make those dollars stretch
- Why you should trust yourself in your brand journey
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
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To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.