This episode of the Retail X Series podcast features the story of Janji, and how co-founder & CEO Dave Spandorfer built this DTC startup in a saturated market, while focusing on profitability, and not multiple venture capital fundraising rounds. Dave shares his take on what he and his co-founder did well, and how being scrappy helped build Janji to EBITDA positive. This episode is a must-listen if you're a founder in the early stages of building a DTC brand.
Topics:
- How to think about brand differentiation, even within a crowded market
- Building community through membership and creating rabid fans
- How your brand vision can align with your fundraising strategy
- Creative and scrappy ways to use your strengths in early customer acquisition
- How wholesaling allows you to finance you business, increase volumes and more
- Dealing with unforeseen events (like COVID), and how they can affect the path to profitability
- Why raising capital once you're on a path to profitability can be the right strategy
- The importance of aligning your company vision with the rest of your life
Note: You can reach Dave at dave@janji.com.
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
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To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.