Leigh Sevin, Co-founder of Endear, Talks About Getting Your First B2B Sales Artwork

The Retail X Series Podcast

Are you an early stage founder revolutionizing the future of retail? Then you’re in the right place. My name is Sapna Shah and I’m an angel investor investing at the preseed stage in retail tech, ecommerce, marketplaces and consumer. I’m also the founder of Retail X Series, an ecosystem to help early-stage founders in the retail sector. Retail X Series includes events, a YouTube channel, a Slack community, resources for founders, and this podcast. In this podcast, I interview founders, investors and experts in the retail space, and we dig deep into the tactics around key topics that early-stage founders want to hear about. Welcome to the Retail X podcast.

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The Retail X Series Podcast

Leigh Sevin, Co-founder of Endear, Talks About Getting Your First B2B Sales

February 26, 2020 • Sapna Shah • Episode 2

This episode of the Retail X Series podcast is an in-depth interview with Leigh Sevin, Co-founder of Endear. Leigh shares her experiences growing B2B sales for her company, from her very first pilot customer to today - and all the lessons she's learned along the way.

Topics:

- How to get the critical first enterprise pilot customer.

- How to convert a pilot into a contract.

- How to price product for B2B software companies at the early stages.

- Building and managing the sales pipeline once that first customer is in place.

- Growth hacking strategies/PR for retail tech and B2B companies.

- Advice for founders looking to make that first B2B sale.

Music by Eino Toivanen, kongano.com

Edited by Deven Shah

Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.